Insights for Growing B2B Companies

With actionable data from Revenue Insights, you gain the confidence to make informed decisions. We help you understand customer needs and motivations, analyze your competitive positioning, determine why prospects select your competitors and why customers leave and why they stay.

Do your customers love you, hate you or maybe something in between? More importantly, why do they feel that way? If you don't know, it could be costing you revenue. 

Knowing where you stand with customers helps keep them happy and increases customer lifetime value and reduces costs associated with finding new customers.

We help you know where you stand with customers by conducting 1:1 interviews with your top customers, to see what you're doing well, where you could improve, and also what these customers see as gaps in the market that you could step in and provide. 

We supplement these interviews with concise, on-point surveys that provide the information you need to make better decisions and grow revenue.

Are you losing more deals than you should? Do you know FOR SURE why you lose deals? It’s an important question, because the more you know, the quicker you can make adjustments and start closing more deals and growing revenue.

A deal can go bad for one or more reasons:

1. Poor selling skills

2. Poor brand fit (you're perceived as too large or too small for the buyer)

3. Poor product fit (features or product road map were a concern)

4. Pricing (While pricing is frequently blamed for lost deals, many prospects aren't moved by a low price if the other three elements aren’t in alignment.)

We interview companies who didn’t choose you and find out what you could have done different and better. This information, applied to future deals, can have a dramatic impact on your win/loss KPI and company success.

While it’s essential for businesses to operate with a strong focus on their internal processes, that can sometimes lead to a disconnect with the very people they aim to serve: their customers. 

Without a clear understanding of the customer's perspective, businesses may create friction points or fail to address evolving needs. This can result in lost sales, decreased loyalty, and a struggle to differentiate.

This is where customer journey mapping comes in. 

Customer journey mapping provides a visual representation of the entire experience a customer has with your business, from their initial awareness to post-purchase support. 

It meticulously traces their actions, motivations, pain points, and emotions at each touchpoint, whether online, in-person, or through other channels. 

Stepping into customer's shoes helps businesses identify critical moments of truth, uncover hidden frustrations, and pinpoint opportunities to improve the overall customer experience.

Understanding your customers’ journey fosters a customer-centric culture within your organization, aligning teams around shared goals and a deeper understanding of customer needs. This clarity leads to improved product and service development, more targeted marketing campaigns, and streamlined operational processes. 

Ultimately, by consistently delivering a more seamless and satisfying experience, businesses can expect increased customer satisfaction and growth, enhanced brand loyalty, and a stronger competitive advantage in the marketplace.

It’s one thing to have a great product or service, and it’s quite another to successfully sell it to the world. 

It’s important to know what your prospects want in a product and how they buy, so your sales and marketing are aligned with what buyer want. What information is important to see online? At what point in the process? What departments are involved, and at what points? 

This is critical because many companies will do their research entirely online, on vendor and industry websites, and will create “top-three” lists without ever speaking with a vendor. This means you need to give them what they want to see, because they may never contact you! 

Our Go-to-Market interviews with target-market buyers tell you what you need to know to successfully market your products:

1. Customer buying processes (Departments that take part and what they need to know)

2. Buyer concerns that can impact deals (How products and vendors are evaluated, and what can sink a deal.)

3. Competitor insights (what buyers think about your competitors)